What are tracking pixels and why use them?

Tracking pixels are small snippets of code from ad platforms (Meta, Google, LinkedIn, etc.) that record when someone clicks your link and lands on a destination. ByeStar fires these pixels on the redirect, so you get accurate click and conversion data even when you cannot edit the target website.

Why marketers use pixels on short links

• Attribution — know which ad or email drove the click.
• Retargeting — build audiences of people who clicked specific links.
• Optimization — feed conversion data back to ad algorithms.
• Unified tracking — one link can carry UTM tags and multiple pixels.

Supported platforms in ByeStar

Facebook/Meta, Google Tag Manager, Google Ads, LinkedIn, X (Twitter), TikTok, Pinterest, Snapchat, AdRoll, Quora, and more — see the Pixels section in your dashboard.

Ready to set one up? Read How to add pixels to your links.