Blog
A 30-Day Playbook for A/B Testing Short Links
Guesswork is expensive. A structured link testing program turns hunches into measurable lift — often 15–40% improvements in click-through rate over a month. Here is a practical four-week plan you can run on any active...
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Bio Pages vs Single Links: What Converts Better?
The debate sounds simple: one link to rule them all, or a mini landing page? The answer depends on your audience size, offer count, and how often you change promotions.
When a single link works
You have...
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Email Click-Through Rates: Why Short Links Still Win in 2026
Email is not dead — but long, parameter-stuffed URLs certainly are. When a newsletter link wraps across three lines on mobile, it looks broken. Short, branded links look intentional.
What hurts email...
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Tracking Pixels on Short Links: Retargeting Starts at the Click
Most marketers install pixels on their website — but ignore the click that happens before the visit. When pixels fire on short link redirects, you capture intent earlier and build audiences from email, SMS, and QR traffic that never would have...
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Deep Linking 101: Open Your App Instead of the Browser
Your customer clicks an Instagram ad for your app. They have it installed — but the link opens Safari, asks them to log in again, and they abandon. Deep linking fixes that broken handoff by detecting the app and opening the right screen...
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Geo Targeting Short Links: Reach the Right Country Every Time
Global campaigns often fail for a simple reason: everyone lands on the same page. Geo targeting on short links routes visitors based on country (or region) so Germans see German pricing, Brazilians see Portuguese checkout, and US users stay on...
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