Facebook Pixel

What is the Meta (Facebook) Pixel?

The Meta Pixel tracks actions people take after clicking your ByeStar links — page views, sign-ups, purchases, and custom events. Use it for conversion optimization and retargeting in Meta Ads Manager.

How to add it in ByeStar

1. Open Meta Events Manager and select your pixel.
2. Copy the Pixel ID (16 digits).
3. In ByeStar: Pixels → Add Pixel → Facebook Pixel.
4. Attach the pixel to individual links or set it as your account default.

Format: 1234567890123456

Best practices

• Verify events in Events Manager → Test Events after publishing a link.
• Use consistent naming for campaigns so pixel data maps to ad sets.
• Pair with Meta Conversions API on your landing page for stronger attribution.

Meta Pixel guide →