Tracking Pixels

AdRoll Pixel

Last updated on August 30, 2023


AdRoll Pixel

AdRoll powers display retargeting across the web. Connect your AdRoll pixel to ByeStar links to build audiences from click traffic.

Pixel format

AdRoll uses two parts merged with a slash:

adroll_adv_id/adroll_pix_id

  1. Log in to AdRoll → Settings → AdRoll Pixel.
  2. Copy Advertiser ID and Pixel ID.
  3. Combine as XXXXXXXX/YYYYYYYY in ByeStar.

Tip

Segment links by campaign so AdRoll audiences reflect intent (e.g. pricing page vs. blog).

AdRoll pixel installation →