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Step-by-step tutorials for links, QR codes, and analytics.
A 30-Day Playbook for A/B Testing Short Links
Guesswork is expensive. A structured link testing program turns hunches into measurable lift — often 15–40% improvements in click-through rate over a month. Here is a practical four-week plan you can run on any active...
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Deep Linking 101: Open Your App Instead of the Browser
Your customer clicks an Instagram ad for your app. They have it installed — but the link opens Safari, asks them to log in again, and they abandon. Deep linking fixes that broken handoff by detecting the app and opening the right screen...
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Geo Targeting Short Links: Reach the Right Country Every Time
Global campaigns often fail for a simple reason: everyone lands on the same page. Geo targeting on short links routes visitors based on country (or region) so Germans see German pricing, Brazilians see Portuguese checkout, and US users stay on...
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UTM Parameters Explained: Track Every Short Link Properly
If your analytics show a mysterious spike in direct traffic after a big campaign, UTM hygiene is usually the culprit. Short links, QR codes, and bio pages all need consistent tagging — otherwise Google Analytics cannot tell Instagram from email...
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